This frequently Q&A guide is designed to bridge the gap between Assist Investment Advisory Limited and potential clients (founders/startups) by covering key areas of interest, including investment strategy, the due diligence process, and partnership dynamics.
General VC & Investment Strategy
We invest in [e.g., B2B SaaS, Seed-stage, Healthcare, FMCG etc] companies with high growth potential. We look for disruptive, scalable business models, typically targeting a good total addressable market (TAM).
We primarily invest in [pre-seed/seed/Series A/Growth stage] companies
Yes, we frequently lead rounds, setting the terms, or we can participate as a follow-on investor.
Our initial investments are all about something we consider reasonable given our deep research and insight with significant reserves for follow-on funding to support you through subsequent rounds.
The Pitch & Due Diligence Process:
A clear, concise presentation covering the problem, solution, market size (TAM), team, traction, competitive advantage, and financial model. We look for a compelling story and a “why now?” factor
Our evaluation focuses on the quality of the management team, market opportunity, early traction, competitive advantage, and financial metrics.
It involves a deep dive into your business, including
Typically, it takes [2 to 4 weeks] from initial meeting to term sheet.
Partnership & Value-Add:
We offer strategic guidance, operational mentorship, access to our extensive network for talent acquisition, and introductions to potential customers.
We generally take a board seat in [Series A/earlier] rounds and expect regular, transparent communication (monthly/quarterly).
We act as partners, not just investors, providing strategic advice and leveraging our network to help navigate challenges.
Assist Investment Advisory Limited (located in Lagos, Nigeria) specializes in venture capital investments. It focuses on tech startups, FMCG, health, real estate and sustainable businesses to drive long-term growth; however, the landscape is competitive.